Trademarks Protect Your BRAND

"A good name is to be chosen rather than great riches..."  Proverbs 22:1

Busy business owners shouldn't worry about IP. There's no reason...  

when there's a NEW way that takes less time & costs much less!

Failure to start is the #1 reason that many busy business owners worry about IP, rather than doing something about it!

There's a misperception that intellectual property is complex and expensive, but it doesn't have to be that way. At iPscaling.com, we've made it easy to get started, in minutes, at a price you might find hard to believe...

Our 3-step process is all about making it easy for innovative and creative business owners to protect their company's valuable brands, creative and ideas.  

By the way, our system was created by Chris Paradies, a Florida Bar certified intellectual property attorney and U.S. registered patent attorney with more than two decades experience helping business owners grow the value of their businesses.

One of the expressions Chris picked up while living in Norway is "dørstokkmila er lengst," which roughly translated means: "getting out the front door is the longest part of the journey." (But it sounds way cooler in Norwegian.) 

This couldn't be more true when it comes to IP protection. It probably took you longer to find iPscaling.com than it'll take to complete your first trademark search. 

And by using trademark searches, your company will be able to truly OWN a distinctive brand that can drive sales and grow in value. It'll be a brand your customers can remember.

Take the brand SPANX.  This catchy name made Sara Blakely a billionaire. Support hose were nothing new, but her catchy brand redefined a market. It drove sales and became a juggernaut. And she's not alone.

APPLE, GOOGLE, FACEBOOK...  The value of these brands are all in the billions, but Sara Blakely is a local legend, now, down in Tampa, where she got her start.

Plus, a quick search can keep you from getting sued by some global corporate behemoth that wants to crush your tiny company like a bug. So, doing a search is a good thing, because being crushed like a bug isn't good for business. 

iPscaling's generous 30-day money back guarantee means there's no risk to you. If you're not satisfied for any reason, just cancel within 30 days, and we'll promptly refund your money.

Get instant access and complete a '10-Minute' trademark search in  ...  well  ...  minutes. 

And it only costs $49 for instant, lifetime access to the '10-Minute' trademark search training. So, why are you waiting?

Want to read what Chris Paradies, the creator of iPscaling and a Florida Bar certified intellectual property attorney and U.S. registered patent attorney, has to say?

I've met too many busy business owners only AFTER it was too late!

AFTER the damage is already done! After some insider misappropriated the secrets! After the cease & desist letter was received! After the patent was barred by a statutory deadline! After the summons and complaint was served! After creative is stolen or a brand counterfeited. 

That's why I created iPscaling, for busy business owners that need a way to own iP in minutes, without wasting time and money on the wrong iP or big legal bills!  

Chris Paradies

The best way to OWN your brand is to make it distinctive!

To truly own your brand, you should start with a distinctive brand name, which requires a search BEFORE you start using it.

But there's a problem. It's expensive to have a trademark attorney doing searches for you, especially when every name you pick is already registered by someone else!

But it doesn't have to work that way.

Our '10-minute' trademark search training is quick and easy to complete, and catches most problems before they arise. So, you won't be surprised by a lawsuit or C&D letter. Every business owner should use the '10-minute' trademark search as part of the process of picking a great brand name, slogan, logo, design...

A careful search doesn't have to take hours and doesn't need to be done by an expert, not anymore! Avoiding any confusion with competing or even non-competing brands is really what a trademark is all about. It's not how close you can get...

Instead, its all about finding a great brand name, a brand name that is different than any competitors' brands, a name that will stick with your customers, a brand that fits your entire customer experience...

A distinctive, great brand name increases in value over time, because it drives sales, encourages recurring revenues, and keeps your company in your best customers' minds.

Apple's brand value was $241 Billion (Forbes 2020), and Apple is not alone.

Many business owners underestimate the value of their brand because brands start with no value but grow in value over time with continuous, consistent use. The value of brands often grows exponentially as a business gets traction with customers. Unfortunately, that's also just when some big corporation finally takes notice... 

So, spending a few minutes to get it right the first time.

It's money well spent.

If you're an innovative or creative business owner, then this is something that you need to do, and you simply can't ignore it. That's why we're making it so easy.

With our '10-minute' trademark search training, you'll learn how to pick a great brand that your company can truly own...

(And for making a purchase, now, we'll give you a special upgrade offer at checkout!)


Build the Value of Your Brand Without Fear of Being Sued By Trademark Bullies

There are businesses looking for a way to take you out, and there's a name for them: 'trademark bullies'. Why give trademark bullies any chance to sue your company? 

Trademark bullying takes many forms. It can include filing lawsuits for the sole intention of unfairly suppressing competition.

Or it can just be overly zealous trademark attorneys that overreach what trademark law permits. (See images of logos at right.)

But there's a better reason to avoid anything similar to a competitor's trademarks or any big brand's marks.

Distinctive brands are easier for customers to identify, cost less to defend from infringement, and build good will (value) faster!

The photo above shows Kellogg's character Toucan Sam and an archeological nonprofit's logo. Kellogg's sued the nonprofit for trademark infringement. Does it infringe or is this an example of overly zealous trademark litigators?

Here’s what people are saying about iPscaling...

Our iPscaling process makes it easy to get started. We know iP can be confusing, but people are saying we make it easy to take one step at a time. Plus, you can reach out and access expert coaching from Chris Paradies, directly, at a reasonable one-time fee or as part of our iPmasterclass 'all access pass', when it's offered. Read what our customers have to say...

iPscaling was perfect for everything I wanted to know and needed to understand...

I know many people who have developed fantastic educational material, but then they found out others were taking their intellectual property and teaching it as their own. It was devastating to their business. So, when I started developing my own, I knew I needed to protect it.

There was a lot of confusing information out there. So many experts kept advising against trying to do it yourself because it would be too much...

iPscaling training walks you through the process for doing it yourself at a much lower price point. It was exactly what I was looking for!

The fact that Chris Paradies also offers one-on-one sessions after you complete the tutorials, to ensure you feel confident actually filing intellectual property, was such a relief. Knowing what I needed to do next to complete the process and make sure my intellectual property was protected...

I could hardly believe I had done it right until I received the official Library of Congress letter!

iPscaling was perfect for everything I wanted to know and needed to understand. I highly recommend iPscaling for anyone trying to build and protect value in their business while still remaining cost effective.

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About Chris Paradies

For more than two decades, Chris Paradies has been making it his mission to help innovative and creative business owners as their patent and intellectual property attorney and a business mentor. Entrepreneurs that find intellectual property a difficult concept to master appreciate Chris’ ability to simplify difficult concepts without shortchanging the subject.  

Chris’ passion for helping entrepreneurs and unique background -- graduating from West Point, serving as a U.S. Army officer, earning a Ph.D. at RPI, completing his J.D., summa cum laude, facilitating startup training, and serving as volunteer Chairman of the Board of Directors for the Tampa Bay Innovation Center -- have given rise to the iPscaling® program and the Concertina® principle. 

Chris lives in Tampa, Florida with his wife and two sons.

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