Trademarks Protect Your BRAND

"A good name is to be chosen rather than great riches..."  Proverbs 22:1


Build the Value of Your Brand Without Fear of Being Sued By Trademark Bullies

Are there businesses looking for a way to take you out? Yes! There's a name for them: 'trademark bullies'.

Why give trademark bullies any chance to sue your company? 

Trademark bullying takes many forms. It can include filing lawsuits for the sole intention of unfairly suppressing competition.

Or it can just be overly zealous trademark attorneys that overreach what trademark law permits. (See images of logos at right.)

But there's a better reason to avoid anything similar to a competitor's trademarks or any big brand's marks.

Distinctive brands are easier for customers to identify, cost less to defend from infringement, and build good will (value) faster!

The photo above shows Kellogg's character Toucan Sam and an archeological nonprofit's logo. Kellogg's sued the nonprofit for trademark infringement. Does it infringe or is this an example of overly zealous trademark litigators?

Your 'intangible' BRAND creates real value

Ocean Tomo's analysis of the S&P 500 show just how valuable your iP is. Of the total value of all companies listed on the S&P 500, more than 80% was intangible property. That means iP at least 5Xs business value, because more than $4 out of every $5 in total value is attributed to iP.

To grow your brand, you should transfer value from all of your other iP to your brand through consistent and continuous use of your brand in commerce. The 'good will' in your brand adds real value to your business. Good will of the top 50 brands, collectively, topped $2 trillion in 2020. (Forbes)

Protect Your BRAND Without Wasting Thousands Protecting the Wrong iP! 

Learn how to pick a brand that you can protect using trademark  law and that will grow in value, even if you don't know a thing about trademarks!

iPscaling training is the new way to protect your brand!

Our step by step process makes it easy to get started at a price any business owner can afford. Learn if you can file a federal or only a state trademark. Determine your trademark's international class. Pick one of the trademark office's pre-approved descriptions that fits your particular goods or services and earn a discount from the trademark office! You'll feel a sense of accomplishment when your brand is protected by your registered trademark, and you can save thousands just by following simple instructions...

Reduce costs

You don't have to pay thousands to a trademark attorney, if you know how to do it yourself. Keeping your trademark costs low is a viable strategy for building greater value in your brand! 

Get more protection

It's easier to build a formidable hedge of protection around your brand when you can register all the marks when you have an intent to use them, without paying thousands in legal fees and at cost to file... 

Bonus: Picking a Great Brand

iPscaling's trademark training provides some exceptional bonuses, like how to pick a great brand. The value that you get is extraordinary!

Avoid Legal Apps That Add No Value...

Automated websites that don't explain what you need and why are a waste of money. Worse still, they give people a false sense of security while taking their money.

Here’s what people are saying about iPscaling...

iPscaling was perfect for everything I wanted to know and needed to understand...

I know many people who have developed fantastic educational material, but then they found out others were taking their intellectual property and teaching it as their own. It was devastating to their business. So, when I started developing my own, I knew I needed to protect it.

There was a lot of confusing information out there. So many experts kept advising against trying to do it yourself because it would be too much...

iPscaling training walks you through the process for doing it yourself at a much lower price point. It was exactly what I was looking for!

The fact that Chris Paradies also offers one-on-one sessions after you complete the tutorials, to ensure you feel confident actually filing intellectual property, was such a relief. Knowing what I needed to do next to complete the process and make sure my intellectual property was protected...

I could hardly believe I had done it right until I received the official Library of Congress letter!

iPscaling was perfect for everything I wanted to know and needed to understand. I highly recommend iPscaling for anyone trying to build and protect value in their business while still remaining cost effective.

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About Chris Paradies

For more than two decades, Chris Paradies has been making it his mission to help innovative and creative business owners as their patent and intellectual property attorney and a business mentor. Entrepreneurs that find intellectual property a difficult concept to master appreciate Chris’ ability to simplify difficult concepts without shortchanging the subject.  

Chris’ passion for helping entrepreneurs and unique background -- graduating from West Point, serving as a U.S. Army officer, earning a Ph.D. at RPI, completing his J.D., summa cum laude, facilitating startup training, and serving as volunteer Chairman of the Board of Directors for the Tampa Bay Innovation Center -- have given rise to the iPscaling® program and the Concertina® principle. 

Chris lives in Tampa, Florida with his wife and two sons.

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