iPscaling Grows iP

We're changing the way creative and innovative businesses create wealth!

Giving us a few minutes of your precious time will change the way that you think about intellectual property! 

I'm Chris Paradies, a U.S. Registered Patent Attorney and Florida Bar certified IP attorney. I've worked for solo startup entrepreneurs and Fortune 500 corporations. I'm not going to bash qualified, board certified IP lawyers. If you can afford the tens of thousands it costs to hire a really good attorney that is both a registered patent attorney and a board certified intellectual property attorney, do it! You likely won't regret it.

For more than two decades, I've helped hundreds of business owners protect and grow the value of their most valuable "intangible" property, iP, using the tools of "intellectual" property, IP.  Most busy business owners won't take the time to learn the difference, and that's a shame. Only by knowing the critical difference can creative and innovative business owners make the right decisions that create wealth and protect its value.

Most business owners can't justify the high cost of hiring a competent IP law firm staffed with board certified IP attorneys and registered patent attorneys that know how to navigate the increasingly complex intellectual property landscape to protect their most valuable property, intangible property. There were so few qualified, board certified IP and registered patent attorneys, and few work for small business owners, even though small businesses are the most creative and innovative. 

On the date I checked, only 140 lawyers were listed as being bar certified in intellectual property law. That's not very many compared to the number of new businesses started up every year in Florida. There are more than half a million new businesses every year, and every new business needs some help with IP. That's more than 3000 businesses per board certified IP attorney per year, which is far too many clients for any IP attorney to help, even if all of the 140 certified IP attorneys were in private practice. (They're not!)

Many business owners are going without IP advice from qualified, board certified IP attorneys. The astronomical fees charged by board certified IP attorneys is one of the most significant barriers. The billing rates for experienced attorneys that are both board certified in intellectual property and registered patent attorneys exceeded $500 an hour more than a decade ago. However, even if a business could afford the costs, the good attorneys are incredibly busy. It's hard to get an appointment, much too often a small business owner will find himself or herself shuttled off to a well-meaning but inexperienced associate, and he or she isn't getting the quality representation that could justify those monthly invoices!  All of this makes it extraordinarily difficult to even figure out where to start...

That's why iPscaling is so important!

I've seen the disastrous consequences when owners fail to do anything to protect ideas, brands, creative...              ...until AFTER it's too late...    theft, lawsuits, loss of rights, and a debilitating feeling of betrayal! 

It's big deal for creative and innovative business owners. If you've been there or you know of a business owner that's been there. It can take all of the joy out of being an entrepreneur, when someone you trusted steals your ideas and creativity.

More than 4 out of every 5 dollars of wealth created by creative and innovative businesses are tied to intangible property or iP.  You can't afford for an independent contractor or employee or investor or cofounder to steal your wealth, and I'm making it my mission to reach innovative and creative business owners before this type of disaster happens! 

Disruption of the Status Quo 

iPscaling, itself, is disruptive innovation. It upsets a traditional system set up by lawyers that pays experienced IP attorneys a substantial premium. Sounds good for lawyers, right? So, why am I rocking the boat, you might ask? 

The system is broken. Entrepreneurs are going without IP protection as a choice. They try to out execute their competition, which is fine, if you like running on a treadmill.  Businesses that don't protect 80% of the value of their business, until it's too late, will only be worth one-fifth of the value of businesses that take action to protect their intangibles.

I've always put the interests of business owners ahead of my own. I'm not a typical lawyer. Graduating from West Point, for starters, and serving in the Army, is not the typical path for an attorney. Patent and IP attorneys can make much more money assisting clients in big lawsuits. But lawsuits are ridiculously inefficient and costly for both the infringer and the owner of the IP!

My vision is to reach business owners BEFORE mistakes are made that end up in costly lawsuits that really benefit the lawyers the most. I've been known to be persistent (some say stubborn). So, maybe that's why I won't give up on my vision of a new way for creatives and innovators to protect their ideas and creative content, even if I don't make money doing it!  

How does iPscaling work?

Technology has come a long way. It's much easier today, than even a few years ago, to deliver content that can help entrepreneurs, artists and other creatives to help themselves. iPscaling uses video and online technology to provide help at the lowest possible cost. iPscaling is saving business owners hundreds of thousands in legal fees without foregoing intellectual property protection for its most valuable ideas and creativity. By delivering a service that both works better for many business owners than the old, big-law paradigm and at a much lower cost, iPscaling offers a better return for a creative or innovative business owner's IP investment. Return on investment is important. 

Business owners that unlock creative and innovative potential of their employees benefit their companies and their employees. All of the studies show that employees are more satisfied and happier working where innovation and creativity are valued. It's a win-win. Employees feel valued and business owners create wealth, which they can share with their employees and investors.

In contrast, employees treated as 'human resources' -- merely cogs in a corporate machine -- are much less satisfied with their jobs. 

What should an artist, inventor, entrepreneur or any owner of an innovative or creative business do?

First, here's what NOT to do:

  • Don't hire an inexperienced IP lawyer that isn't qualified. Check for board certification and registration as a patent attorney with the United States Patent and Trademark Office. 
  • Don't 'save' money using some legal-zoom-like automated menu system. These websites waste your money on IP that does not protect your company's most valuable intangible property.

Cutting corners by going "cheap" inevitably results in a "shotgun" approach to IP that tries but fails to protect everything. It wastes both time and money! Ultimately, trying to protect everything results in failing to protect your most valuable iP.

Why? These approaches provide a FALSE sense of security that inevitably leads to disaster.

Can someone without decades of experience protect your iP? Maybe...  

Are you willing to take that risk with 80% of the value of your company? Would you be willing to take that risk if there was a better way?

What if you get sued and have to spend hundreds of thousands on lawyers just to survive as a company? 

What if you have to change your company's brand just when you start getting traction? 

Most likely, any novice attorney and every legal form website will just file a trademark application for whatever trademark you propose. A competent attorney will bill you for a search to knock out a mark that is already being used (and then another search, and another search...).

Why not learn to conduct your own trademark search, and you can even register your own trademark. It only takes minutes to learn the basics of a search with iPscaling. It's awesome, quick, and it'll provide the greatest return on investment for your business. 

Are the advertised fees for that automated legal form service on the Internet or that discount trademark service the real cost to you? No. The real costs to you are hidden. You can't trust the published or quoted fees. When all the costs are summed, these services are no bargain, and there's a good chance that the costs won't add value to your business. Worse still, these services could easily result in a cease & desist letter from a competitor or even an expensive lawsuit, usually at the worst possible time.

Not one online service helps you to determine exactly what intellectual property is needed to protect the wealth you're creating for your business! You won't learn anything from filling out their online forms or paying legal fees to the lowest-cost-provider through some online platform that promises cheap trademark or other IP protection. The forms of those online websites just duplicate the questions asked by government forms for the most part. These cheap services are just a way for unscrupulous hucksters to separate you from your cash with no real value added to your business.

Don't spend your cash on the WRONG IP!

A shotgun scatters its shot over a large area, which is good if you're hunting quail. It's not good if you're trying to protect your company's most valuable intangibles. Paying for intellectual property protection, without first finding out what intangibles are really valuable to your business never works!

Even if you're lucky enough to guess right, once or twice, you've likely wasted tens of thousands on the wrong IP too! Any dollar spent on IP (intellectual property) should be protecting valuable iP (intangible property). In fact, the iP you're protection should be worth much more than the amount you're spending on IP protection. Right? 

You should expect a 10X return on your IP investment!    

Using the shotgun approach, without first understanding the value of you intangibles and how you can protect it, you're IP protection is likely to miss some highly valuable iP, and your company could end up spending hundreds of thousands on lawyers if your company gets sued. 

You can't afford to spend tens of thousands on IP protection just because...

  • an investor said the business should have a patent;
  • the "sharks" always ask about patents;
  • a friend suggested getting a patent before telling anyone your idea;
  • a mentor said to get a patent or trademark (unless the mentor happens to be a board certified IP attorney).

Is your IP plan a recipe for success or disaster?

More than 9 out of 10 business owners should NOT get a patent (at least not right away). 

As a patent attorney that has made much of my income during my life from filing patent applications for those that DO need patents, I want to warn you to think carefully before rushing to file a patent application. Why waste tens of thousands on something that adds absolutely no business value? The same can be said of any unnecessary IP protection!

iPscaling shows business owners how to cost effectively own and protect ideas, creative works, brands... 

... a company's most valuable iP, the iP that makes your business special ...

without wasting tens of thousands on lawsuits, lawyers and paying for ineffective intellectual property protection of the wrong intangible property.

It will SAVE busy business owner's time too!

iPscaling quickly and easily helps you to protect your "secret sauce" BEFORE sharing your recipe, without wasting your time and your company's money?

Owning and protecting iP means controlling your future. 

Want an example?

An individual, let's call her Victoria, scheduled a zoom session with me, asking me about filing a trademark for a very catchy slogan.

Here's how this type of conversation has gone in the past:

Hypothetical Conversation

Victoria: Hey, I want to get a trademark on [enter catchy slogan here].

Me: Great! Will the trademark be owned by a business?

Victoria: Uhm, it could be, but I would like to file it under my name for now.

Me: It's best to have the company set up before filing an application for a trademark, but we can think that through later. What are you going to offer or sell using the mark?

Victoria: Uhm, what do you mean?

Me: What goods or services will be provided using the mark?

Victoria: I'm not sure. Is that important?

Me: It's very important. We'll have to figure out what international class or classes to claim in the application, and we'll need to know the goods and services before completing a trademark search. You can register a domain name without any intention of using it, but trademarks are different. You have to have, at least, some bona fide intent to use the mark for selling some product or offering some service. 

Victoria: I would like to have it for [enter product or service].

Me: Victoria, could we step back a bit? Why do you want to register [catchy slogan] as a trademark?

This hypothetical conversation continues until we find out what Victoria is really trying to do. What is the value proposition... how will the trademark protect her valuable intangible property... what is a trademark...  how should it be used... when... 

A trademark can protect a brand, but what is a brand?

                                                           ...and that leads to the "Concertina" principle...

a principle so important that I've been providing training about it to business owners for free for years. 

If an individual wants to own a trademark in that person's own name, that's a red flag. Sole proprietorships with valuable brands are not all that common. Usually, a trademark for a brand is going to be owned by a limited liability company or a corporation. There are good reasons for this: business reasons, legal reasons and tax reasons, but that's beyond the scope of this About iPscaling page. 

This is just the beginning of a bigger conversation. What you need to know is how a trademark is going to add value to your business. What is your expected return on your IP investment?

It comes down to your business plan. IP protection is a part of your business plan.

Who are the customers or potential customers?

Is the proposed mark a descriptive term in the industry?

Is there a "bona fide" intent to use the mark in commerce or has it already been used in interstate commerce?

What is interstate commerce?

Is there some fundamental confusion about what a trademark is and does?

Every trademark starts out with ZERO value.

It's true. New trademarks typically don't add value immediately -- no matter how catchy.

An application for trademark registration provides a legal way to secure some exclusivity for the use of a brand name, logo, slogan or some other identifier but only for certain goods and services.

The 'value' of a brand called 'good will' and registering a trademark helps to protect the good will that 'accrues' in the brand. Good will tends to increase over time as customers recognize the brand as an identifier of a trusted source for goods and/or services. 

Selling a registered trademark to someone else only happens when the mark was registered in good faith and properly used in commerce as a trademark or service mark. If someone wants to buy the mark, it's usually part of a sale of a company or a line of products or services being spun out by a business. Seldom does a registered trademark get sold without the accrued good will being sold along with the trademark. (If everything is not done right and for the right reasons, then even a registered mark can be cancelled.)

Most often, 'good will' that accrues in a mark grows in value over time, as a brand is recognized by customers and potential customers as an identifier for the source of particular goods and/or services offered by a brand owner. This is the way that brands like google, Apple, Microsoft, IBM and others have become worth hundreds of billions!

And what does registration of a trademark do? Registration of a trademark is one part of a larger 'hedge of protection' built around a company's brands. This hedge of protection combines different types of intellectual property, like trademarks, copyrights, patents and trade secrets, which may be combined to build a barrier around a company's valuable intangible property, protecting the wealth created by the intangible property. 

The company's iP may be protected using passive and active measures. Using different types of intellectual property makes it easier to defend a company's 'key terrain'. That's how intellectual property works most efficiently, providing the best return on investment.

Ordinarily, the value of intellectual property protection comes from how it helps to protect the company's intangible property. That's the foundation of the Concertina principle.

The Concertina Principle

Think of all the different types of intellectual property as coils of concertina wire stretched around a defensive perimeter protecting the key terrain located on an imaginary battlefield. 

The iconic image below is from WW1 and has been used to illustrate the horrors of warfare for more than a century!

Concertina wire is an improvement over WW1's barbed wire, shown in the photo above. Concertina comes in rapidly deployable coils and has razor sharp barbs that efficiently snag uniforms and cut into flesh if someone gets trapped in its coils. The horrors of trench warfare, with infantry frontal assaults against prepared positions, were made real to me during my education at West Point and subsequent training as an officer in the U.S. Army.  

Concertina wire has proven its effectiveness at slowing enemy progress, and as a quick, efficient hedge of protection around a defensive perimeter. By providing defenders holding key terrain sufficient time and space to respond, a prepared defensive position adequately protected by concertina can blunt an enemy assault, allowing other assets to bring devastatingly effective combat power to bear on any attacking force.

So, how does the Concertina principle relate to intellectual property?  

The 'key terrain' in the case of a business is something that gives it that business a significant advantage over its competitors. The powerful metaphor at the heart of my Concertina® training makes it easy to understand how intellectual property works. Intellectual Property is a legal barrier, which can be thought of as strands of concertina wire, each strand making it increasingly hard for any competitor to dislodge your company from its 'key terrain'.  

The key terrain for a company might be its exclusive ownership or possession of certain rights to intangible property (iP) that offer a substantial competitive advantage to the owner or possessor of those rights.  The ownership or exclusive possession of these rights creates wealth, and wealth needs to be protected. 

Concertina® training focuses an owner on protecting the right iP - the iP that creates value for a business. When implemented, the Concertina® principle saves thousands in legal fees and costs compared to using a 'shotgun' approach. In fact, the metaphor focuses like a laser on exactly the right target: intellectual property needed to build that hedge of protection around your company's most valuable 'intangible' property. 


Do you have creative works that customer's value or that bring customer's to your doors, like marketing copy, photographs, websites, artwork, designs? First, make sure your company owns the copyright using a work made for hire and assignment agreement. (Many business owners just assume ownership of a copyright because the company paid for the work to be created. Not true!)

A company needs proof of ownership of the copyright in each copyrighted work, usually in a writing signed by the original author. The copyright in the work is different and separate from owning the work, itself. Copyright is a bundle of rights that the copyright owner has, giving the owner control over the right to make copies and derivatives of the work. That's where a work made for hire agreement comes in very handy.

Then, an application for registration of your copyright would be a high priority, because a registration gives you the right to seek attorneys' fees, statutory damages and a presumption of ownership. These additional rights, which only owners of registered copyrights have, are more valuable than you might think at first. Timely registration of your copyright makes an early settlement of any future copyright infringement much more likely, without every having to file a lawsuit. Any infringer will know from your cease and desist letter that you have these rights and will have to think twice before forcing a lawsuit that can't be won. Plus, you should be able to send takedown notices to Internet service providers and social media with confidence, a powerful way to avoid litigation when it works. 

Copyright is a great way to quickly and inexpensively protect iP for a creative or innovative business.


Maybe you're building a consumer brand or a B2B brand? 

The first thing is to make sure that you don't infringe a third party's mark. You'll need to do a trademark clearance search. And go a step further to pick a great brand name that is distinctive and easily protected by conducting competitive research.

Then, you'll want to build a hedge of protection around your mark by filing an application for trademark registration. Federal trademark registration grants an exclusive use for the classes of goods and services in your registration. It will make it easier to take down any infringing use of your mark, also.

Some third parties require verification of your ownership of a trademark registration before taking down any infringing uses. 

If your brand is closely tied to creative works, then copyright registration for the creative works should be considered for protecting your brand, also. That's like stringing a second strand of concertina wire to build up that hedge of protection.

Copyright registration costs less than $100 depending if you are filing a single registration or a group of unpublished works (e.g. more than 100 photographs in a single application or up to 10 unpublished works of the same type, if not photographs).

That's cost effective enough that copyright registration is probably part of any company's plan, but a trademark registration should be acquired, too, if a company is building a valuable brand name product or company brand.

Trade Secrets / Patents

A brand is more than a brand name, of course. Part of your brand value might include your innovation, inventions or specialized know-how.  Then, you'll want to protect these intangibles also. 

You'll want to make sure that your company owns and protects all of its innovations, etc., by having a nondisclosure and intellectual property agreement in place. Using what are commonly referred to as NDAs is a minimum requirement to protect a trade secret. However, you'll need more to transfer any rights in know-how, discoveries and any other intangible property created for your company, by others, to your company, also. So, an NDA that includes an iP agreement is far better for an innovative company than a standard NDA. 

Think of a transfer of ownership in the iP as the right to occupy key terrain, like a deed of sale. It gives your company, and only your company, the right to occupy your company's key terrain. So, how does IP relate to this key terrain? Intellectual property is a barrier that impedes anyone trying to dislodge your company from your key terrain by force.  The legal barrier is improved by having the right agreements in place, like adding another strand of concertina.

You'll want to make sure nobody else patented a similar invention and your products and processes do not infringe someone else's patents. Think of this as a title search, but instead of good title, your search will use iPscaling's '10-minute Time Machine' search strategy. Our 10-minute Time Machine will show if anyone else has a prior claim to the invention that might prevent you from occupying the key terrain that your business needs to own. More about the '10-minute Time Machine' state-of-the-art search later.

You'll  need to take other reasonable measures to keep trade secrets from becoming publicly known, too, if you want to rely on trade secret law to build your hedge of protection around innovation. Trade secrets may be used instead of patents or may be combined with patents.

A combination of trademark registration, copyright registration and proactive trade secret protections is a quick and inexpensive way for innovative and creative businesses to build a quick hedge of protection. It's like stringing triple strand concertina wire around your iP's key terrain! (See images below.)

If you need to protect patentable inventions that are easily reverse engineered, then patents might be added to your hedge of protection, but only if the value added by patent protection is going to be greater than the costs incurred. This means that your patent portfolio needs to be strong enough to stop competitors from infringing without a license from your company.

The Shotgun Approach

Now, filing for intellectual property protection without a plan - the shotgun approach - inevitably wastes time and money.

Worse still, the shotgun approach often ends up giving a FALSE sense of security, ultimately leading to loss of important iP rights or, even worse, getting sued for intellectual property infringement. 


An IP infringement lawsuit can cost your company hundreds of thousands, and it's one of the quickest ways to put a small business out of business. But there are some best practices that can keep your company out of unnecessary lawsuits.

Your business is too important to leave to chance.

That's why I'm making this Concertina® principle training available free for business owners - to help you get started right - before you make mistakes that are difficult to correct.

iP should set you free!

Sharing your ideas before protecting your iP is a recipe for disaster, but not sharing your ideas is a prescription for stunted growth!

It doesn't have to be a catch 22 with no good way out. iPscaling's own protect grow®process allows you to share your vision and bring in the help you need without worrying about losing control of your company's valuable iP. You can free yourself from doing what you hate, which gives you more time to do the things you really love!

Intellectual property is one of the most complex areas of law with state, federal and international law and practices, but the Concertina®principle makes it easy to pick the iP that needs to be protected. 

Do you want to find out the types of iP that gives your company a competitive advantage?

Ask questions of your customers. They'll tell you what, exactly, distinguishes your company from your competitors in their eyes. Is it your brand, your copyrighted works, your innovation?

Research your competitors and analyze for yourself what makes you and your solution different and better than theirs. That's something that you would like to own or exclusively possess, if possible.

Are there proprietary processes, confidential information or inventions that give your company an advantage in price, performance, resilience or sustainability? 

How important are the particular advantages to price, customer satisfaction, retention or acquisition? (Remember. It's always, ultimately, about the customer!)   

It wasn't decades of experience in intellectual property that birthed the Concertina®principle. It was a unique combination of military history study as a cadet at West Point, experience as an officer in the Army, and comprehensive understanding of what adds value through years mentoring business owners from startup to exit, which provided the genesis for the Concertina®training. 

Intellectual property law provides a legal 'hedge of protection' around a company's valuable iP, its 'key terrain,' allowing it to preserve and grow in value over time without being lost, misappropriated or stolen. 

The best time to start protecting your iP the right way?  It's right from the beginning.

The second best time to start protecting your iP...  

...is right now!

This Concertina® principle will help you discover your 'secret sauce' and protect it, before sharing your recipe.

Once you know which iP makes your business valuable - your secret sauce - then it's often easy and inexpensive for your company to OWN it. I want to show you how to own everything at a cost any business owner can afford. And no innovative or creative business can afford NOT to own its iP!

What is our proprietary own protect grow®process?

  • OWN: owning everything is the first step. 

    Wouldn't you like a quick, inexpensive way to own everything! The entrepreneur that owns everything also controls his or her future. What if you could get step by step instructions for setting up your LLC in Florida, or preparing a custom, combined work made for hire, assignment, license agreement, or creating a custom confidentiality and intellectual property agreement for employees, contractors, or vendors.

  • PROTECT: protecting your most valuable iP is the next step.
  • You want to build a hedge of protection around your most valuable iP, your "secret sauce", before it's too late. Get intellectual property protection for trademarks, copyrights and trade secrets by following step by step directions. Protect our company from expensive lawsuits while also protecting your valuable intangible property. Get a presumption of ownership, attorneys' fees and statutory damages. It can make the difference between a quick, inexpensive resolution of intellectual property infringement or a protracted lawsuit that cost hundreds of thousands of dollars.
  • GROW: Growing the value of your iP. 

    Once you take care of the basics, it's time to grow the value of your company by using your company's iP and taking action whenever it's threatened. You're ready for one-on-one access with Chris Paradies. Need help filing your first trademark or copyright? Schedule a video session and share your screen. Important agreement? Schedule a session to review iP terms. Its like having an IP law firm on retainer without the expensive overhead.

iPscaling offers a better solution ...

Getting intellectual property protection through a law firm is the best way to protect your iP, if you have thousands of dollars and weeks to schedule an appointment and wait for an attorney to provide a custom solution based on your particular circumstances. 

It's NOT the best option for many innovative and creative business owners, however. How do I know?

Over more than two decades helping business owners as an intellectual property attorney, I've seen what happens when busy business owners don't take the time or don't have the money to consult with a qualified, board certified intellectual property attorney:

  • spending tens of thousands on patents that add zero value to a business;
  • unnecessary lawsuits for infringing the IP of a competitor or unrelated big corporation;
  • loss of rights in key intangible property and lawsuits to resolve ownership rights; and
  • much much more...

It can cost tens of thousands using the shotgun approach to own IP protection, and there's no guarantee that your most important intangible property will even be protected, especially if you go to an unqualified attorney with little actual experience in providing intellectual property law services, a very specialized area of law! 

Here's the deal.

If you don't have thousands to spend on intellectual property, most experienced intellectual property lawyers aren't eager to help you.

Why? Well, experienced patent counsel and intellectual property attorneys tend to focus on larger clients with fat intellectual property budgets. That's where they can make tens of thousands in fees per month. Some quick math shows there are more than 3000 Florida businesses for every experienced, Florida Bar certified IP attorney, and no attorney can handle that many clients. 

It's actually even worse, because many of the 140, or so, Florida Bar certified attorneys aren't taking on clients for transactional IP work, like filing patents, trademarks and copyrights. There are many certified IP litigators, and there are certified IP attorneys that work in house in a single company. If you can find an experienced, board certified attorney to help you with trademarks, copyrights and trade secrets in Florida, you're one of the fortunate ones. 

The real truth is many Florida business owners don't have access to a qualified, Florida Bar certified IP attorney, and those that have access pay more for the experience and specialization of these fine, experienced intellectual property counsel.

This means many are going without or may be using less qualified lawyers. To be clear, if you have the time and money to hire a qualified, board certified IP attorney, this is the best way to protect your iP. Since I know from experience and the numbers that many of you will not take the time and pay thousands to own and protect everything, the Entrepreneur's Guide To Owning Everything is a better solution for many of you.

Now, iPscaling costs far less than any law firm, and there's no better person than you to decide what key iP you should be protecting in your business. Even if you ultimately decide to let a law firm manage your IP protection, you'll still save money and time by knowing exactly what iP your business has that is valuable enough to pay law firm fees for its IP protection.

Going to a law firm without the knowledge you gain from exploring inside the iPscaling training probably means that you will only own some of your iP, and you may end up protecting the wrong iP.

iPscaling even costs less than those automated legal websites.

Those sites don't teach you what you need to know to make good decisions and don't help you own everything.

What do their customers protect?

How do their customers protect it?

It's usually the shotgun approach and whatever type of intellectual property is offered. Even then, those customers have to pay hundreds each time they go back to the website for the next thing. The fees stack up even faster if they want expedited handling, access to some budget lawyer to answer their questions, or any of the many extras that these sites tack onto their customers' credit cards.  

What's the #1 solution for Business Owners to 5X value without wasting tens of thousands on the wrong iP?


How should you scale (i.e. grow exponentially) the value of your company's intangible property?

And why?

Your company's iP should free you. It should free you to do what you love, because you can hire others to do the things they love (and you could learn to hate if you had to do it forever), without fear of betrayal and losing control.

Our  own protect grow® process means that your most valuable intangible property is safe and secure from your former employees, independent contractors, and even from much larger competitors. 

Take Tim Bryce. He founded a small consulting business and protected his know-how using copyrights and trade secrets. When a big corporation misappropriated his company's iP, his tiny company sued one of the largest consulting companies in the world...  and won!

Our proprietary own protect grow®process helps busy business owners, like you, prioritize and get things done within your budget and without wasting thousands on the wrong iP. 


If you don't own your iP; somebody else does! That can be a recipe for disaster. You could lose everything!

The first step is always to own everything. I call the first part of own protect grow®the Entrepreneur's Guide To Owning Everything! series.

You'll set up an LLC or corporation first. There's no reason to pay hundreds, or even thousands, for someone else to register your company when you can follow simple, step-by-step directions, but if you want help, we list some low cost services too, no where your business resides in our OWN: Florida LLC training.

The next step is to use agreements -- such as a copyright work made for hire or NDA+iP agreements -- making sure to transfer ownership of all iP to your company. For a company creating copyrightable works, there's OWN: copyright and OWN: NDA+iP.   

Have a big idea and want to know if someone else already has it patented? 

The iP 'time machine' will allow you or one or your employees to complete a patent search by just following simple step by step instructions. 

Need to find a distinctive brand name? There's an easy step-by-step OWN: trademark training for that. Conduct a trademark search to see if someone else already owns the trademark you're considering. Your company can't own it if some competitor already does. 


Once you OWN intangible property like protectable creative works, ideas and distinctive brands, it's time to protect your company's valuable intangible property. 

Growing a valuable company brand? Register it using our PROTECT: trademark training. It takes you step-by-step through the registration process quicker than finding a qualified trademark attorney. And lifetime access means you can protect your logo, slogans, and product brands too!  

Creating valuable copyrighted works - website, advertising copy, photos, art, audio-visual works, presentations? There's PROTECT: copyright for registering your company's copyrights.

Registration gives your company a right to seek attorneys' fees, statutory damages and a presumption of ownership. These rights are so important if you ever need to defend against copyright infringement!

And PROTECT: copyright will teach you how to save money too! 

And what about those ideas, know-how and inventions? Shouldn't those innovations be protected? PROTECT: innovate is being presented LIVE starting February 4th, and will be edited into an online, on demand video training afterwards.

There's already an Own training for creating and using your own NDA+iP agreement, but to protect trade secrets, a business must take other reasonable measures too.

These reasonable measures depend on the type and value of trade secrets and precautions considered reasonable in your industry and similar industries. PROTECT innovate will provide the answers to questions you didn't even know to ask.


Once you've accomplished the first two steps, then you should grow the value of your intangible property, without worrying about losing your rights or infringing someone else's.

Get all the benefits of iPscaling training!

  1. 1
    Instant Access: Want it done yesterday? Get instant access to your training. Within minutes you'll be making progress faster than it takes a busy IP attorney to return your call or email. 
  2. 2
    Save Thousands: Pay once and use your training over and over again without ever paying another fee. Not only save money the first time compared to skyrocketing attorneys' fees but also never pay again, no matter how often you use an agreement or follow our detailed instructional videos. Pay once, and the training is free forever.
  3. 3
    Priced Right: We've made all the training available at one low price through our Entrepreneur's Guide To Owning Everything bundle. Why? We're serious about helping every business owner get started right, right now!

What are people say about iPscaling?

iPscaling was perfect for everything I wanted to know and needed to understand...

I know many people who have developed fantastic educational material, but then they found out others were taking their intellectual property and teaching it as their own. It was devastating to their business. So, when I started developing my own, I knew I needed to protect it.

There was a lot of confusing information out there. So many experts kept advising against trying to do it yourself because it would be too much...

iPscaling training walks you through the process for doing it yourself at a much lower price point. It was exactly what I was looking for!

The fact that Chris Paradies also offers one-on-one sessions after you complete the tutorials, to ensure you feel confident actually filing intellectual property, was such a relief. Knowing what I needed to do next to complete the process and make sure my intellectual property was protected...

I could hardly believe I had done it right until I received the official Library of Congress letter!

iPscaling was perfect for everything I wanted to know and needed to understand. I highly recommend iPscaling for anyone trying to build and protect value in their business while still remaining cost effective.

100% Satisfaction Guaranteed

What Are People Saying About Chris?

“Thank you again Chris.”

"It was a lucky day when we first sat down in a classroom with Chris and began to learn."

Suzanne Elizabeth Murphy
- Studio Artist & Owner, Open Sky Studio & Gallery

"Chris gives so much to entrepreneurs without thinking of himself."

Tonya Elmore
- President, Tampa Bay Innovation Center

"Chris is simply the best."

Krista Covey
- President, First Flight Venture Center

100% Money Back Guaranteed

You are fully protected by our 100% Satisfaction Guarantee. If you aren't satisfied, just cancel your training within 30 days, and let us know. We'll send you a prompt refund, no questions asked.

Frequently Asked Questions

How long can I access the training?

How many one-on-one sessions do I get?

How long do I have to use one-on-ones?

Is all of the training video training?

What should I expect in the training?

How can you offer iPscaling at this price?

P.S.: It's risky to delay owning and protecting your company's iP. Missing a statutory bar date can prevent you from obtaining a patent. Filing a copyright registration too late can prevent you from obtaining a presumption of ownership, attorneys' fees and statutory damages. Registering a trademark too late means that someone else may have applied for a confusingly similar mark before you. 

Get started now to take advantage of these low prices while they last and prevent loss of rights.

Chris Paradies

Creator of iPscaling

About the Creator of iPscaling

Chris Paradies’ passion for helping entrepreneurs over two decades and unique background -- graduating from West Point, serving as a U.S. Army officer, earning a Ph.D. at RPI, completing his J.D., summa cum laude, facilitating startup training, and serving as volunteer Chairman of the Board of Directors for the Tampa Bay Innovation Center -- have given rise to a better way for managing iP that saves money and time, the iPscaling® program and the Concertina® principle, a powerful metaphor for how intellectual property should work in your business. 

Chris, Aleksandra and their two sons live in Florida, the sunshine state.

Isn't It Time To Really OWN your iP?

There is no good reason to delay. With the changes in U.S., our system has become a first to file system. So, delaying could mean a loss of rights to protect our intangible property with patents, trade secrets or trademarks. 

Copyrights come into existence automatically. So, that's a good thing, but if your company doesn't own them, somebody else does. That's a recipe for disaster. In addition, timely filing for registration of your copyright provides a presumption of ownership and the right to seek attorneys' fees and statutory damages. These are important rights that, in practice, can make the difference between a quick settlement and a protracted lawsuit that could cost you hundreds of thousands with uncertain outcomes.

There really is a training for every business owner.

Just getting started? Then, you'll want to own everything. Start with iPstarter training.

Already have agreements in place to own all of the iP created for your LLC or corporation, then it's time to protect its intangible property using iPscaling trademark, copyright or trade secret trainings.

Or is your company destined to grow fast -- to scale exponentially -- and you need access to experienced intellectual property professionals? Then, iPmasterclass 'all access pass' is the best place to start.

What if I can't do it myself?

iPscaling training has been provided to aspiring entrepreneurs and many small business owners with varied backgrounds and experience for years. It's made for busy business owners just like you. Our 100% satisfaction, 30-day money back guarantee means there no risk to try. Just cancel within 30 days, and you'll get your money back with no hard feelings. So, why not try it out? Our iPscaling program will save you money and time.  

iPscaling vs Automated Legal Websites

iPscaling is not an automated website that charges for filling out forms. It's not some general legal website that tries to be all things to all people. We don't offer everything from assignment of leases to wills, and everything in between.

When it comes to intellectual property, these automated sites offer little, except an extra layer of complexity to make everything more difficult (and keep you coming back).


When it comes to trademarks, the trademark office website has its own automated interface. It is quicker and more efficient to enter information directly into the trademark website for filing a trademark application than it is to put the same information into a third party website, and you can save hundreds, and sometimes thousands, if you follow our step by step instructions to enter the information yourself. 

Likewise, you can save more than $200 without spending more time when forming your LLC directly with the Florida Secretary of State's office. Our training offers contacts for some registered agent services if you need or want that service. 

While the copyright office website is unnecessarily complex, following our step-by-step instructions will make it easy to register your own copyrights. Those automated online services add an unnecessary layer and higher costs than necessary.  

iPscaling or Big Law?


  • Get instant access to your training and start making progress immediately
  • iPstarter, iPscaling and iPmasterclass training are great values that cost a fraction of legal fees.  
  • Lifetime access to the online video training means you'll never have to pay attorneys' fees again.
  • iPscaling training makes everything simply understandable by any owner!
  • With iPscaling's 30-day satisfaction guarantee, there's no risk!

Big Law

  • If you're not being billed thousands, expect to wait and wait and wait...
  • Expect to pay +10% more every year (or sooner).
  • Every time you need something new, you'll be receiving another invoice. 
  • Big law doesn't speak your language, and you don't understand theirs.
  • Law firms don't guarantee anything!

Copyright - Paradies iP Solutions, LLC

Ssl seal 1