The iPscaling® brand provides a new, better way for busy business owners to protect brands, creative works, know-how and inventions, without spending tens of thousands on legal fees.
The iPscaling® program provides a new, better way for "scaling" (or systematically growing) the value of your business using the tools of intellectual property law.
Hey, Chris Paradies here. If your interested in protecting and growing the value of your intangibles using intellectual property, then hear me out. I'm a U.S. registered patent attorney and Florida Bar certified intellectual property attorney.* So, I'm qualified to speak about intellectual property. Over two decades I've helped hundreds of businesses, big and small, build business value using trademarks, patents, copyrights and trade secrets, the tools of intellectual property law.
With iPscaling, you benefit from my experience.
More than 80% of the value of companies listed on the S&P 500 is intangible property or "iP", which is different than intellectual property or "IP". It's the intangible property that provides real, sustainable value in your business.
If your business is innovative or creative, then iP likely makes up even more of your company's value. So, it's not something to ignore.
What Will My Intellectual Property Score Tell Me?
Should every entrepreneur own everything? TRUE!
But not every thing is worth spending time and money protecting with intellectual property. When it comes to protecting your iP and scaling its value, one size does not fit all! The types of intellectual property your business needs depends on the kind of intangibles that your business needs to protect and how valuable the different kinds of iP are in your business.
Trademarks, copyrights, trade secrets, patents and domain names can be used to build a hedge of protection around intangible property, a defensible barrier to infringement of your company's most valuable assets.
Doing it wrong? That risks your most valuable assets and could get you sued, or you could waste tens of thousands on lawyers with nothing to show for it.
Doing it right? Well, that protects your business from lawsuits, saving you hundreds of thousands of dollars in legal fees and costs.
With my iPscaling program, you should protect your iP right and save tens of thousands in legal fees, while avoiding blundering into unnecessary lawsuits .
But what type of intellectual property is right for you and your business?
Take the iP Quiz and find out.
Discover your iP score.
Instantly access detailed analysis of how to best implement the Concertina principle for your iPscore.
What are intangibles?
Hi, I'm Chris Paradies, a U.S. Registered Patent Attorney and Florida Bar certified intellectual property attorney. "Intangibles" are nearly every businesses most valuable asset, but what exactly makes up the most valuable intangibles depends on your business.
If you're still using the "shotgun approach" to intellectual property, you're probably wasting valuable time and money, protecting the wrong things. (And you might be inadvertently exposing your business to expensive lawsuits.)
Our legal system is broken. In a recent copyright case, nearly $4 million in attorneys' fees were awarded to the winning plaintiff. (Another half million in costs went unreimbursed.)
Can a small business owner afford such extravagance?
After two decades serving hundreds of businesses, I've seen the same iP killer mistakes made over and over again by one business after another. Most business owners just don't understand "intangibles".
The value of intangibles has increased, dramatically, from just 20% of total value 40 years ago to more than 80% today. However, costs of protecting iP have skyrocketed, and the cost of lawsuits is staggering.
So, let me explain where I'm coming from...
I've spent so much time looking for ways to help business owners, without breaking the bank.
That's why I developed the "Concertina" principle, a powerful metaphor, which makes intellectual property easier to understand and much simpler to manage, without making the same mistakes so many businesses made in the past and without wasting tens of thousands of dollars on lawyers and IP that doesn't add value.
We'll get back to that soon, but I need to share why I'm doing this
All of the awards and recognition that I've received for my efforts helping small businesses, as chair of the board for a regional incubator, facilitator of business startup classes, and more... All of these barely scratch the surface for business owners needing advice from a qualified, certified intellectual property attorney.
In Florida alone, I estimate there are half a million businesses that need advice from a qualified intellectual property attorney.
For each business that I've been able to help, directly, either one-on-one or in a classroom, there are hundreds of new businesses that have never received legal counsel from a qualified IP attorney.
Even if every Florida Bar certified intellectual property attorney were working in private practice (which is not the case), each of us would have to work with more than 3000 clients to meet the need! Few attorneys can serve a tenth that many clients. So, many go without. It's probably the same in your state. I aim to change that with this training, the iPscaling program and iPmasterclass all access pass.
But let's get back to you and the "Concertina" principle.
What happened over 40 years that caused the value of iP to flip from less than 20% to more than 80%? The world entered the "innovation" age...
The most valuable companies are innovative, such as Apple, Google, Facebook...
More than 80% of the total value of innovative companies is attributed to all that innovation, good will, creative works and other "intangibles" or what I refer to as lower case "i" capital "P" or just "iP" for short. Some of that iP can be protected by intellectual property, which is referred to as "IP" by just about everybody. There's a big difference between iP and IP, and you need to know it.
You can't see or touch intangibles. It doesn't necessarily show up in profit and loss statements or even on most small business balance sheets (but it should).
In a recent discussion with Paul Hays, principal of Clifton Larsen Allen, Paul showed a class of "staters" that I was facilitating how accounting for intangibles can add substantial equity to a business.
The example was custom software, but it could have been any type of iP. The equity added may be greater than the cost to the business of developing the software. Why would a business spend money on iP, if it didn't create value greater than its cost?
Yes, "intangible property" or "iP" has real value! Lots of it! And business owners cannot afford to ignore it.
The value of iP amounts to more than $4 of every $5 of the value you attribute to your company, if your company is innovative or creative. Savvy owners are quickly building equity on their balance sheets by scaling the value of their iP and exploiting it.
Many business owners THINK they own their intangibles BUT FAIL to take the simple actions needed to actually own it. And if you don't own your iP, somebody else does! That could lead to disaster.
Even fewer business owners know which of their intangibles should really be protected. Still fewer actually protect the most valuable intangibles with the right intellectual property. Too many waste tens of thousands of dollars protecting the wrong thing or hundreds of thousands on lawsuits that could have been avoided, killing innovation.
The 5 essential tools for protecting iP are trademarks, copyrights, patents, trade secrets and enforceable agreements, like those that secure domain names or exclusive distribution rights, for example.
Many business owners don't understand the huge difference between "intangibles," which build business value, and intellectual property, which protects intangible property, if done right. Intellectual property is a cost on your profit and loss statement. Intangible property is an asset on your balance sheet.
And law firms and IP lawyers have done a poor job teaching the difference. Most CPAs think of intellectual property as intangible assets without understanding this difference.
The good news is that inventors, creatives, innovators and risk takers can be rewarded quickly by scaling the value of intangibles, adding the intangibles to their balance sheets, while starting and scaling a business. And protecting the most valuable of your intangibles with the right types of intellectual property is common sense and can be done without spending tens of thousands on lawyers.
Many iP owners should be making a good living from passive income by monetizing their iP. That's good news if you're innovative, creative or have specialized skills, knowledge, expertise or experience.
But it's not all good news...
The "legit" online quasi-legal service providers, like Legalzoom, and some well-meaning attorneys, tend to lump every business owner together.
One size fits all intellectual property doesn't work.
If you go this route, you'll have no idea what has value and what is just wasting your two most valuable resources: time and money.
And then there are the illegitimate hucksters and invention promotion scams that only seek to part "inventors" from their money!
It's said that if the only tool you have is a hammer ... everything starts looking like a nail.
If you go to a patent attorney, you're likely to leave thinking you need a patent. Right?
(By the way, you probably don't. Most small, innovative businesses do not need a patent. If you need a patent, you need a good one.)
Now, if you use some online service, you may "protect" something, but will it add value to your business?
Or do they offer their service just because that's what they've automated and can make the most money providing?
Using typical online services to protect your intellectual property means you're likely to miss your most valuable intangibles, leaving them entirely unprotected, while thinking that you've done the right thing (or at least something).
Is there a better way?
YES! One thing that I have learned over two decades... You can't lump all business owners together.
You need a specific strategy, all your own, to "own protect grow" value in your particular iP.
Never cut corners on intellectual property you actually, really need to protect your most valuable iP. That leaves money on the table. Lots of money ($4 out of every $5 of hard earned business value)!
Still, the COST of protecting your valuable iP should be a fraction of the VALUE it adds to your business.
But, instead, I've seen business owners with iP with value LESS than what it cost to "protect" it. That doesn't make sense.
And it's not just patents... although patents can be the most costly type of protection for iP...
Ineffective trademark and copyright registrations waste tons time and money for unwary business owners.
Now, the right type of iP... protected with the right IP... building business value over and above what's spent on it... That's AWESOME!
Done right, iP can 5X business value, building equity for the business owner.
While iP done wrong... well, that's just not smart.
At best iP done wrong costs you tens of thousands of dollars with nothing to show for it.
At worst iP done wrong puts your business out of business, costing hundreds of thousands in unnecessary legal fees and costs.
For the past eight years, I've been working hard to find better solution for helping business owners target their most valuable iP, without wasting tens of thousands on lawyers and the wrong iP! It's what I'm spending much of my time on these days.
So, let me share with you the "Concertina" principle. It will change the way you do business. It will change your life.
Every entrepreneur can manage iP... without becoming some type of iP ninja!
Click the button below to take your FREE QUIZ, and get your intangible property score (iPscore). You'll get instant access to your iPscore report and customized video training for businesses with iPscores similar to yours, which explains how the "Concertina" principle applies to you.
Learn how simple it can be for iP to build business value right away, maybe with just a few simple tweaks that won't cost you much at all...
Trade Secrets, Copyrights, Patents and Trademarks
There are classic examples of intellectual property that can be used to capture and grow value of your intangibles. But naming these types of IP doesn't end the confusion for many entrepreneurs.
(And it's OK to be confused about iP/IP right now. We've got you covered. Answers are on the way!)
I'm also a scientist with a Ph.D. from Rensselaer Polytechnic Institute (RPI), a graduate of West Point, and a veteran. (You'll learn why all of my training and experience are so important to you in the free training that you get when you take the iPscore QUIZ.)
I've created a way for business owners to determine their intangible property score or "iPscore" and learn what similar business owners are protecting using intellectual property.
It takes only a few moments and could change your life. For real!
Imagine 5X'ing business value quickly without spending tens of thousands on lawyers. Could that, perhaps, help raising money from investors or securing loans from banks or the SBA?
It could make a huge difference.
If you ever decide to sell your business or if you just want to receive royalties paid for use of your iP, then you'll need to own it, use intellectual property to protect it, and scale its value. My iPscaling program can help with that and save you tens of thousands of dollars.
Could receiving passive income for your creative works, brands and innovation change your life? You bet!
Knowing your iPscore makes it easier to identify iP that might be valuable to your business. Also, it'll help avoid mistakes that can KILL the value of your intangibles.
Do you want to risk losing 80% of the value your business?
Ignoring 4/5ths of the value of your company just doesn't make sense. Right?
So get your iPscore now!
© 2019 Paradies IP Solutions LLC