Busy business owners shouldn't worry about iP... when iPscaling® makes iP easy.

Not protecting iP is like leaving your car...

The web is the worst possible neighborhood. It's way too easy to lose everything.

So, why would any entrepreneur, artist, entertainer, or innovative business owner think it's OK to leave their ideas, brands and creative expression unprotected?

Learn the iPscaling® way from Paradies® iP...  don't waste money ... don't waste time ... protect your valuable iP!

Before you create an online presence, you need to think about intellectual property protection.

Of course, you need to avoid being sued by others, too, and there's a cottage industry of lawyers trolling websites just looking for infringement of images and copy. But our iPscaling® training goes a step further, you'll make it harder to steal your creative and innovative intangibles too.  

An independent study by Ocean Tomo calculated the VALUE of iP for companies listed on the S&P 500 over the years. Back in 1975, less than 20% of that value was attributed to intangibles. By 2015, the percentage attributed to intangibles topped 80%!!!

Why?

The Innovation Age

1975 was the pinnacle of the industrial age and the very beginning of the innovation age. By 2015, the most valuable companies were innovators such as Apple, Google, Facebook... 

Innovation creates value that accrues, eventually, to the value of a company's brands. Now, companies that build great brands are the ones creating wealth. Just look at SPANX, a brand created in Tampa. The SPANX brand name made Sara Blakeley a billionaire.

Sara got a BIG break when Oprah put her on her show with an audience perfect for the SPANX brand, but she also put in the work that let Spanx create a new market segment within a mature support hose industry. It solved a problem for customers of Spanx. The SPANX brand was fun. It drove sales and became a juggernaut making Sara an 'overnight' success. It didn't happen without a lot of work. Selection, positioning and protection of her brand was integrally important in the success of the SPANX brand. 

Imagine if Sara Blakeley failed to pick a distinctive, catchy brand. If she didn't file for a patent, register her trademark and protect it, then all of her work would have been for nothing. It's likely that Sara could not have achieved the traction that she did with Spanx, and she wouldn't have earned that critical spot on Oprah's show.  The example of Spanx shows that it's not just large corporations that have valuable intangibles. When it comes to defining new market segments, its often entrepreneurial business owners that have the advantage over their global corporate competition. Smaller brands can move faster, take more risks and embrace innovation and creativity in ways that bigger competitors can't match. 

Successful innovators can break established rules and target customers more granularly. 

The innovation age favors agility and embraces creativity. It's easier to source products with the information available at everyone's fingertips. Delivering new product categories that provide better customer experiences is easier, because its much easier to reach specific customers. 

Think about Apple's smart phone sales. By knowing its customers and delivering a product perceived as unique, Apple continues to dominate in profit margin (42%) even while capturing less than 16% market share.

Of course, all these changes and the skyrocketing value of brands also have a downside.

Rampant Fraud, Theft & Counterfeiting

The innovation age has also given rise to an industry of counterfeiters and knock-offs that piggyback off successful brands, and it's not just those big name product brands. Any successful brand will be knocked off. It's a matter of when not if. Ask any successful service provider or course creator. Sometimes its betrayal by a former employee or vendor or consultant or ... 

The big corporate brands spend millions on intellectual property protection, keeping an army of lawyers busy defending their valuable iP, but you don't have to do it this way. It costs millions to protect their iP this way, which means they are only targeting markets worth hundreds of millions or billions. 

Innovative and creative business owners should think differently about iP and intellectual property protection. Start by owning everything. Then, figure out your most valuable intangible property, what I refer to as MViP. Use that to target intellectual property that can quickly and efficiently protect it, without spending thousands on lawyers or the wrong intellectual property.

You can't afford to use the shotgun approach to IP, which the big corporate legal departments do, because its wasteful. Sure, you might protect your company's iP by spending tens of thousands trying to protect everything, but at what cost to your business?

Instead, our iPscaling process helps innovative and creative business owners by building a hedge of protection around their iP without wasting valuable time and saving thousands in legal fees. The iPscaling process draws on more than two decades experience helping hundreds of small business owners and startup entrepreneurs. 

Who is iPscaling For?

The iPscaling process works for innovative and creative business owners. It works equally well for a brand new startup and for an owner of an existing business. Both can grow the value of a company's intangibles, using intellectual property protection to secure its most valuable assets. 

Now, it's certainly preferable to put intellectual property protection in place from the very start, because the iP will be protected and the company will save tens of thousands in legal fees that might be necessary if forced to defend itself against IP lawsuits. 

But if it wasn't done right from the beginning, your next best time for iPscaling is right NOW, without any more delays! 

Who is iPscaling Not For?

If you're selling MLM, you're a franchisee, or you're an affiliate marketer, then iPscaling's not for you. You don't own the intangibles. Someone else does.

But if you own a business, then iPscaling can help build value, even if you don't think your business has anything valuable to protect. Every business has valuable intangible property, because there are so many different types of intangible property. Any company doing business will have creative works, brands and know-how that has value to its customers. Some will have an idea  or ornamental features that should be protected by filing a patent. 

Why Is iP Important?

A company's intangible property, or iP, creates wealth. It justifies higher valuations when seeking investments or loans. With proper intellectual property protection in place, iP becomes a company's most valuable asset, which can serve as collateral.

Alternatives?

It can be time consuming and expensive to hire a competent, bar certified intellectual property attorney to file intellectual property protection for a business. In 2020, alone, more than half a million corporations and companies were registered just in Florida. Yet there were only 140 certified IP attorneys registered in Florida. Even if all those attorneys were in private practice (and they aren't), each would have to help 3748 new entities. That's impossible.

So, some companies are going without or making due... 

There's business owners that go to a "trademark attorney" that files a trademark or two along with their other corporate legal matters, but this attorney usually doesn't have the experience to ask the right questions or offers incomplete or erroneous advice. 

Getting bad advice can be worse than getting no advice!

There's the owner that hires a big-law firm and finds himself or herself faced with monthly invoices that don't actually add any value to their small business. Constant monthly fees eventually get to be too much, and the protection lapses, if it ever gets registered. How much protection does expired or unregistered IP protection give?

Or out of desperation, some owners "save money" filling out automated forms on one of those 'legal' websites, not even knowing what intellectual property protection the business really needs! After spending hundreds in costs and fees, what do desperate owners actually own? Worse still...  is the false sense of security. It won't help when the C&D letter is received or the lawsuit is served. How much will be saved when settling a lawsuit can cost tens of thousands in legal fees and costs?  

The lack of good alternatives is getting so bad that some Internet 'gurus' advise doing NOTHING for intellectual property protection! That leaves a company's valuable iP completely unprotected, like leaving that car with its engine running

...it's going to be gone... 

with no good options for getting it back.

Then what is a business owner supposed to do? iPscaling's Entrepreneur's Guide To Owning Everything! answers that question.

Intellectual Property Protection

Trademarks protect brands from confusingly similar brands. Copyrights protect creative works from unlawful copying and derivative works. Patents protect inventions from infringing use. Trade secrets protect ideas, information and unique expertise that derive value from not being publicly known from misappropriation. 

There's so much to unpack in that one sentence, that I couldn't do it justice here. IP protection can be confusing...

But it doesn't have to be. Sure, there's overlaps and nuances that can take years to learn, but ...

What if you could OWN everything ... in minutes ... for less than the cost of a business lunch and PROTECT your most important intangible property for not much more BEFORE it's too late? That's how the iPscaling own protect grow^® process works.

Many business owners don't know where to start, which leads to iP paralysis, but you've found iPscaling. We start with owning EVERYTHING! Then, you'll protect our most valuable iP before growing its value.

Why is iPscaling at such a Low Price?

iPscaling came from a desperate need among business owners for inexpensive, sound advice about IP. Chris Paradies saw what happened when business owners delayed, whether due to costs of hiring IP counsel or lack of time. Good advice from a competent, board certified IP attorney is well worth the money, but not everyone has access to qualified IP counsel. So, he started teaching business owners one-on-one. Then, he taught small groups in a classroom setting. However, this would never satisfy the growing need. So, he started automating the process, providing an online masterclass. After years of work, iPscaling provides inexpensive access to the basics that every business owner needs before valuable intangible rights are lost or a lawsuit is threatened. The technology behind iPscaling permits Chris to share more than two decades experience as a certified intellectual property attorney and registered patent attorney with business owners, at a price any startup can afford. Plus, it's geared especially for busy business owners that don't have weeks to spend learning how to protect their own intangible property. Hear Chris in his own words:  

Trademarks, Trade Dress, Trade Secrets...

Trademarks, trade dress, trade secrets? What do these all mean and how are they used to protect iP?

If you're expecting to scale your business, or already have, it might not be too late to take action to protect your company's most valuable asset, its intangible property.

Chris Paradies is the creator of iPscaling. His iPscaling program provides a better way for busy business owners to protect their iP quickly at a cost that provides maximum return on investment. Don't give up. He's here to help, and this website explains everything you need to know about intellectual property. 

Chris is certified in intellectual property law by the Florida Bar and is registered as a patent attorney by the United States Patent and Trademark Office. Only registered patent agents and attorneys may prepare, file and prosecute applications before the United States Patent and Trademark Office. Chris founded Paradies® law, which helps business owners protect and manage global iP portfolios. 

With the help of his iPscaling process, you'll understand enough to take action immediately without being distracted by too much information...    Just take the iPcheck, now, and we'll let you know what your business should do first.

Own Protect Grow® is our way for ensuring that you take all the steps needed for a creative or innovative business. It's the Paradies® iP way that was developed by Chris Paradies to help any inventor, artist or entrepreneur no matter how tight the budget. In fact, our Own Protect Grow® process is useful even for big budgets, because it can be used to maximize the return on investment for any iP portfolio.

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*Disclaimer: Paradies iP Solutions LLC is not a law firm and does not provide legal advice.